If I continue to go in rotation on my subjects, it's the day to discuss my most recent marketing efforts. To be honest, though, I'm a bit stalled, so there isn't a huge amount to report. But for what it's worth, here's what I'm doing at the moment:
1) I started to create a print on demand version of two of my books at Amazon, since postal rates were killing any profit in this area. I uploaded the pdf I have, but the gutter was too small, and so the pdf has to be redone. This was enough to curtail my efforts in this regard, but it's time to get back on the horse.
2) They say only about 20% of what I put out on Twitter and Facebook should be actually related to my own business, so in keeping with that, I have been retweeting other people's posts that I'm following and think would be interesting to other people, plus I'm doing this blog, which I hope people might find helpful or amusing. Today was the first day I actually tweeted for people to consider buying my latest book, so we'll see what kind of effect it has.
3) Speaking of social media, I have been trying to spend about 10 minutes per day mining my Twitter feed and my Pinterest feed, for ideas about trends and possible marketing links. Since I don't have a huge amount of free time, this seems to be the extent of what I'm doing with social media, though. I think I need to start putting the rubber to the road and actually start developing what I'm reading about, and using the trends to my benefit.
One side project that has occurred because of the Pinterest perusal, though, is an interest in fashion collaging. Since I was in the 8th grade, I've had a fascination with drawing fashion pictures. They used to be kind of cartoon-like, with a girl who had the same face every time, wearing costumes from the week's variety shows and magazines. I later used to do more serious protraits of women's faces. During a recent artist date, I happened upon a book about fashion collage, and now I'm kind of hooked. I've pulled out my old scrapbooking supplies, and I've begun to try my hand at these techniques. The results so far are pretty fantastic, at least to my eyes. If nothing else, they're great artist dates in and of themselves, and currently, they still haven't resulted in a huge outlay of cash. Who knows? Maybe some day people will pay a pretty penny for artwork done by this famous author.
It worked for Tony Curtis and Tony Bennett...